What exactly is an anchor text?
Often it makes sense to use in important keyword phrase within your anchor text. Search engines put a lot of weight on anchor texts so be sure to use your keyword phrases accordingly. Let's see what the anchor texts looks like in the source code of the page. We can do that by clicking on "View" and then "Page Source" of the browser or press Ctrl+U as a shortcut. Here is the anchor text word within the a href tags as indicated in the image below: