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Monday, 18 March 2013

Keyword Research for better SEO

Keyword Research is the cornerstone to your SEO program. So let's walk through the basic steps you'll perform when doing your keyword research.

Seven steps to finding right keywords

keywords researching
There are 7 steps to fining the right keyword phrases. First, you want to Brainstorm. Then you can categorize. Next you'll do the research then you're going to compile them, Winnow them, determine the competitiveness and choose the ones you want to use. Step one of your keyword research strategy is to brainstorm your keyword phrases. To get you started with brainstorming, you should think about who your target market actually is, where do they live? Does your website target only a specific geographical area or the entire nation or even the whole world? What about their Demographics? Are they mostly male or female. How old are they and What's their income? All of this will make a difference in the keyword phrases that you'll target because they may be different keyword phrases for each segment.

Targeted Keywords

For instance, if you're a dentist in Boston, you'll likely be only targeting the Boston area and your keyword phrases will have the word Boston. For those of you who think your target market is everyone, well this may be some more true. Try it now to down to who your best customer might be and define your target market that way. To continue with your Brainstorming of your keywords, listen to how other people talk about your products and services. What keywords do they use? Don't be shy about asking your customers or your sales people or even your friends and your relatives. You can even visit blogs and forums online that might relate your industry and learn the words they're using. You may be surprised that it's not the technical terms that you might use internally to describe what you offer. You'll also want to visit your competitors websites and see what sorts of phrases they use to describe themselves. But don't put much talking how they've optimized as they may not actually know what they're doing nor we have searched their keywords.

Creating a list of keywords

Put all this Brainstormed information into a list. Don't worry about whether it's good or bad this point. Now take your Brainstormed list and categorize it by themes. If you sell lots of different items, the individual products or services themselves might each be a specific category. Sometimes you can't accurately do this step until you've done the next step, your keyword research first. Its sort of a chicken in egg thing. We may need to know more about the actual keyword phrases people have using before you can categorize them. If so, it's okay to reverse this step with the next one.

Keyword Research Tools

Now you're ready to hit the keyword research tools. You can start with a seed phrase from one of your main categories or if you've already got a website up and running you can just plug your website to URL into the Google keyword research tool and let it do the work for you. The next step is to compile your research. All keyword research tools allow you to export the phrases into spreadsheets. Once you download the spreadsheets, you may need to re-categorize things a bit or do your initial categorization if you weren't able to do that before you started the research. While your spreadsheets are open, you want also to remove the keyword phrases that are obviously not good for your website. These include one stead or not relevant at all to what you offer as well as some phrases that have extremely low search counts meaning they are not searched much by your target audience.

Keywords Winnowing

For this Winnowing phase, you'll  need to make sure you're very familiar with the nature of the business. if you're doing this keyword research for a client make sure to have them involved in this process. If they don't know their business better than you will, at this time you should now have a pretty decent list of relevant keyword phrases. But you'll also want to know, how competitive or not they are. When I talk about competitiveness, I'm talking about how many other websites are targeting those same keyword phrases. Each phrase can be broken down into a specific level of competitiveness. From highly competitive, to fairly competitive, to non-competitive. Once you've determined the level of competitiveness, you're ready to choose which keyword phrases you'll actually use in your SEO program. Basically you'll be choosing them by looking at the number of searches they receive, the relevancy to what you offer on your website and the competitiveness level. That's the keyword research process in a nut shell. Now you've learned about the process let's see it in action!


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