With the ever changing technological industry, companies that are a part of this industry need to make sure that they are quick enough to deal with these changes and incorporate them into their own systems. Failure to do so can result in great losses for the firms. In this situation, speed is the ultimate survival weapon that any company has.
The best way to ensure that customers are aware of the changes taking place within the company is via a website. This is perhaps the easiest, fastest and least costly method of reaching out to existing and potential customers.